Hey Reader,

When I first started planning for Black Friday, I thought I could just jot down a list of things to do and make it happen. Post here, email there, offer a discount.

But year after year, I realized this: executing a month like November (let alone Black Friday weekend) requires way more than a piece of paper with a to-do list.

Here’s the problem most small business owners don’t see:
– Waiting until November to think about November is already too late.
– Waiting until the week of Black Friday is exactly how you end up with another disappointing holiday season.

It requires a real plan. A layered strategy. And the discipline to prepare weeks ahead, not in real time.

Here’s a peek at what my Black Friday board looks like every year (depending on what my goals look like):

Every task. Every promo. Every live. Every email. Every restock. All mapped out.

And that level of organization doesn’t happen by chance. It comes from building the right foundation in October:

October 1 – Create your revenue roadmap + Q4 profit plan
​October 6–10 – Build 10 money-making email automations
​October 11–12 – Set up ad campaigns so you stop depending on random posts
​October 15 – Fix your campaigns and offers so they actually convert
​October 21 – Map your Black Friday email marketing strategy
​October 29–30 – Finalize your Black Friday plan + create the content to support it

By the end of October, you won’t just have ideas. You’ll have an actionable, organized plan to execute in November.

And here’s the truth... Without it, Black Friday will always feel rushed, scattered, and disappointing.

Enrollment for E-commerce Profit Plan (EPP) closes tomorrow at noon.
Doors don’t open again until 2026.

👉🏾 Join today for just $300 down and let’s build your full Black Friday + Q4 strategy together.

Because retail isn’t random. It’s planned, mapped, and executed.
And this year, you deserve to do it right.

—Jance