Hey Reader,

Let me give you a stat that should completely rewire how you think about business:

Uber launched in 2009.
It didn’t become profitable until 2023.
And when it finally did?
It posted a net income of $1.887 billion.

Fourteen years of not being “profitable.”
Fourteen years of growing, spending, scaling, optimizing—before ever seeing black ink.

So let me ask you this:

If you didn’t know that stat… would you have ever guessed Uber wasn’t profitable?

Probably not.

Why?

Because as a consumer, you only see the brand.
You see the demand. You see the convenience. You see the logo on every phone in every city.

But as a business owner? You better learn to see the difference.

Uber was:

• Losing money on paper
• Spending millions on expansion and marketing
• Still raising funding
• Still increasing cash flow
• Still dominating market share

And most importantly: still in business.

So what does that tell you?

Profit is not the only measure of success.

You can be:

• Making money and not profitable
• Growing rapidly and still in the red
• Dominating your industry and not “profitable” yet

And that’s okay.

Because profit comes after mastery.
​Businesses learn how to become profitable.
They don’t start there—they earn their way there through strategy, scale, and systems.

Let me say it louder:

You can be building the next billion-dollar brand and still not be profitable—yet.

I talk to boutique owners every week who’ve shut down because “it wasn’t working.”

But the truth is:
It was working.
They just didn’t understand what growth looks like before it shows up on a profit & loss statement.

I didn’t build a 6-figure online boutique by chasing profit first.
I chased cash flow. I chased momentum. I chased growth—because I understood:

• If I had cash, I had choices.
• If I had growth, I had leverage.
• And once I had systems, the profit showed up.

So here’s your reminder:

You’re not failing if you’re not profitable.
You’re failing if you give up before you learn how to get there.

Want help building a business that grows first—and profits next?

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Uber took 14 years.
You just need to stop quitting at year 2.

Talk soon,
Jance

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