Hey Reader,

Let’s talk about a brand that most people love to side-eye… but should be studying: Goop.

Yes—that Goop.
The wellness brand started by Gwyneth Paltrow.
The one selling $90 candles, $125 face serums, and $300 “detox” kits.

You can roll your eyes all you want—
But Goop is reportedly valued at over $250 million today.
And you know what it started as?

An email.
​Not a store.
Not a product.
Not even a fancy website.

Just a newsletter.

2008. Gwyneth Paltrow. One email. Sent to 10,000 people.
It included recipes, wellness tips, and product recs. No glam. No strategy deck.
Just content people actually wanted to read.

And that right there is the point.

Everyone’s chasing more followers, more reels, more TikToks—
But Goop built an empire with an inbox and a point of view.

Email marketing isn’t just a sales tool.
It’s not just for “launches.”
​It’s how brands get remembered.
​It’s how trust gets built.
It’s how movements start.

Goop didn’t blow up because of the candles.
It blew up because of the content.
Because the message was consistent.
Because the email list was nurtured long before the product line existed.

So here’s the question:

If Goop could grow from an email to a quarter-billion-dollar brand—what’s stopping you?

If you’re sleeping on email marketing, you’re not just missing sales.
​You’re missing ownership.

Social platforms rent you an audience.
​Email lets you own one.

That’s why inside the E-commerce Profit Plan, we don’t just teach email like a tool.
We teach it like a growth engine.
Because the brand you want doesn’t start with inventory.
​It starts with communication.

Want to build a brand that sells without going viral?

Goop started with one email.
So can you.

Talk soon,
Jance

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