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The Boutique Academy

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Black Friday isn’t a weekend... It’s a month of execution

Hey Reader, When I first started planning for Black Friday, I thought I could just jot down a list of things to do and make it happen. Post here, email there, offer a discount. But year after year, I realized this: executing a month like November (let alone Black Friday weekend) requires way more than a piece of paper with a to-do list. Here’s the problem most small business owners don’t see:– Waiting until November to think about November is already too late.– Waiting until the week of Black...

4 months ago • 1 min read

Hi Reader, I want to personally thank you for purchasing a ticket to Sales in the City: Houston. Your support means everything to me and it’s never something I take lightly. Unfortunately, I have to share that we’ll be rescheduling the Houston stop of the tour this year. After doing everything we could to push momentum, we simply didn’t get the level of interest we needed to make the event feasible and I’d rather be transparent with you now than risk delivering an experience that doesn’t...

6 months ago • 1 min read

Hey Reader, Let’s talk about a brand that most people love to side-eye… but should be studying: Goop. Yes—that Goop.The wellness brand started by Gwyneth Paltrow.The one selling $90 candles, $125 face serums, and $300 “detox” kits. You can roll your eyes all you want—But Goop is reportedly valued at over $250 million today.And you know what it started as? An email.Not a store.Not a product.Not even a fancy website. Just a newsletter. 2008. Gwyneth Paltrow. One email. Sent to 10,000 people.It...

7 months ago • 1 min read

Hey Reader, Let me give you a stat that should completely rewire how you think about business: Uber launched in 2009.It didn’t become profitable until 2023.And when it finally did?It posted a net income of $1.887 billion. Fourteen years of not being “profitable.”Fourteen years of growing, spending, scaling, optimizing—before ever seeing black ink. So let me ask you this: If you didn’t know that stat… would you have ever guessed Uber wasn’t profitable? Probably not. Why? Because as a consumer,...

8 months ago • 1 min read

This week, I’ve been sitting in a room full of entrepreneurs whose businesses make anywhere from $1M to $100M a year.Only 5% of businesses will ever make $1M. But in this room, 59% of us have done it.And 17% have crossed the $50M–$100M mark. The biggest difference? We stopped thinking like hustlers and started operating like CEOs. Below are some of the most powerful lessons I’ve heard this week—plus how I’ve applied them over the last 5–6 years to build two 7-figure businesses. If you’re...

11 months ago • 4 min read